Ideas inspire York Grand Tour14th March 2012 | by Ideas Group Blog
As creative and marketing consultants for the project, Ideas Group has been working along side Professor Robards for the last 12 months helping develop strategy, brand identity, content and sponsor communication, as well as being responsible for all creativity and marketing communication from conception to delivery of the event.
As the preparations for the tour steps up another gear, we would like to take this opportunity to share just a few of the fascinating images you can expect to see on display this summer around the streets of York.
Ideas Group’s broad ranging creative skills and experience of large scale national and international projects are proving invaluable for such a unique event as this, and the team are engaged in all manner of integrated tasks.
Event build up campaign is now underway and marketing communication currently includes website, social media activity, promotional literature, educational pack and iPhone and Android tour guide apps.
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