The Design & Innovation behind York’s Grand Tour4th October 2012 | by York Grand Tour
Commissioned as creative and event marketing consultants for the Grand Tour, Ideas Group were involved at the very early stages of the project development helping present the concept to gain the support of key city organisations – York City Council, the two universities, Science City York, Visit York and York Museums Trust.
A challenging prospect, the project would require all aspects of Ideas Group expertise, including marketing and communications strategy, exhibition and museum design, online and digital media, identity and graphics, event coordination and project management.
Developing and managing large scale projects such as this requires organisational skills and attention to detail as well as a structured approach to the marketing and communication strategy. It also requires passion and a sense of ownership to deliver such an intense, broad based and unique project. A fantastic project in which to be involved and one which generated a rewarding sense of achievement in all the Ideas Group team.
During the run up to the launch, we were approached by the University of York, a partner organisation and key contributor of exhibits, to create a fully immersive 360º video presentation of all 60 exhibits. The premier screening was at the evening event of the launch day celebrations.